SEO for Brands

Are you aware of the fact that there are more than 2 million negative social mentions about brands in the U.S. alone, every single day? This must make you wonder what people have been saying about you, right?

Around 45% of a brand’s image can be attributed to what it says and how it says it, and Green Web Marketing digital experts are at your service to help you come up with the most creative, direct and enticing message that will appeal to your target audience. Consumers also expect a brand to help them discover new products and services that will answer their everyday needs. We’ll do our best to familiarise ourselves with those needs and use that information to customise a brand SEO strategy that will clearly outline the solutions you offer.

Know Your Customers

The fact is, people build a strong relationship with a brand they share values with and Green Web Marketing will aid you in discovering your customers’ interests and use that information to build a strong online brand many will identify with.

Your customers will also appreciate consistency, meaning you will have to ensure that your message and the visual aspect of your brand transcend both online and offline avenues. Maintaining consistency can be quite a challenging endeavour, but with the help of Green Web Marketing experts, you can rest assured your brand will be easily recognisable on the web and in the street.

Furthermore, as people are much more likely to evaluate solutions from brands they follow on social platforms, the Green Web Marketing team will propose a customised social media marketing strategy that will establish a strong social presence for your brand.

 

Why Your Brand Needs SEO

A prioritized, thoughtful, tactful, and consistent SEO strategy is the most effective way to make your website get high, organic traffic. The technology behind search engines’ capacity to recognize web entities is based on the proclivity of how real people normally perceive things. The new algorithm emphasizes E-A-T (expertise, authoritativeness, trustworthiness) which underlines that search engines are more inclined towards brand-related metrics. When these parameters are properly implemented, they can help create more visible results in search engines.

Traditional SEO practices form the foundation of the latest online branding or authority-building concept. The online environment is getting too competitive these days and SEO for brands became more important than ever. Creating a website and procuring a bunch of links is way too passé. Google fosters websites that have a strong brand presence. Branding and SEO are the primary marketing strategies that help your website reach a higher rank with fewer links.

Our Approach to SEO for Brands Services

Years of experience have taught us that SEO for brands is essential for any new or existing brand, as a strong digital marketing strategy helps propel that brand to new heights in its respective industry. With Green Web Marketing and our SEO services, your brand will be competitive enough to challenge more established entities, while effectively marketing its products and/or services to its target audience.

Niche Audiences

Modern-age brands need to have a relevant and informative scope of more interactivity with their consumer base. Targeting a niche audience works specifically well for small businesses. This starts with the use of smart keyword research. It helps to keep an edge over the competition and win potential customers by remaining hyper-focused.

Targeting niche audiences can be narrowed down through keyword searches. When you create your tribe, there is a much-improved chance of connecting with new customers who are more likely to convert. Building on your brand’s topical expertise is arguably the fastest way to build a name for your business. Proving your field expertise will certainly involve a strong, unique selling point (USP). Obviously, search engines like more validated brands. The quality of your brand’s content is the first parameter that strengthens your brand.

Prioritize your content development efforts to create a more competitive fighting chance that can dominate the market. It’s the smartest way to scale out your competitors.

 

Branded keywords

A branded search indicates the queries or terms users search and it typically includes the name of the brand or some variation of it. It is given that users who research branded keywords are already aware of the brand and possibly intend to purchase. If your company gets a large number of branded searches, it can help your business grow on many levels. With an increase in the branded search volume, it is easily possible to raise the rankings for the non-branded keywords as well. This works because Google could associate your brand with the branded and other relevant keywords and make them together with unbranded queries.

Improve Your Brand’s Online Presence with Our SEO Experts

What sets Green Web Marketing experts apart from all others in the inbound marketing industry is the user-friendly dashboard they share with their clients. Namely, once you become a part of our family, you are provided with a custom dashboard where you will be able to track the performance of your website from any place at any time. You’ll be regularly updated on progress, rankings, traffic and sales, as we want you to have peace of mind when it comes to the marketing aspect of your business.

Whether you’re looking to establish brand validity, build a stronger online image or secure higher rankings on Google and other search engines, our team of web marketing experts will take advantage of their extensive experience, knowledge and high-quality tools to aid you in achieving desired results. We have an in-house team of dedicated SEO gurus, link-building experts, social media mags, designers, developers and content specialists, all of who will give their 100% to exceed your needs within an agreed-upon deadline and budget.

Get in touch with Green Web Marketing experts today to start building a better brand image tomorrow!